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Tom Peters to speak in Cairo for the first time

27/10/1999

DUBAI, UNITED ARAB EMIRATES - October 27, 1999 (Press Release Network):
Tom Peters, the world's favourite business speaker, is as provocative and thought provoking as ever. On November 29th at the Nile Hilton in Cairo, he will challenge assumptions about successful business models and best practice today when he presents his brand new one-day seminar, 'Profiting from Innovation'.

"What occurs between now and 2009 will make the last ten years of downsizing and re-engineering look insignificant - we are, in short, on our own!" says Tom, whose appearance in Cairo has been organised by the Institute for International Research (IIR) as part of an exclusive 1999 World Tour.

This is the first time Tom's 'Profiting from Innovation' seminar has been presented in the Middle East. He says of the full-day agenda, "We'll discuss how you can ensure that YOU are the one working on those WOW projects that really make a difference to your company - and you!

His Cairo seminar is part of a series of international speaking assignments this year, which has included Helsinki, Stockholm, Johannesburg, Sydney, Melbourne, Auckland and Dubai with IIR. In South Africa, he drew a crowd of over 1,200 and in Australasia more than 500 senior managers from some of the world's leading organisations attended his recent seminar.

Tom Peters describes himself as a gadfly, curmudgeon, champion of bold failures, prince of discorder, maestro of zest, professional loudmouth, corporate cheerleader, lover of markets and capatalist pig.

Fortune calls him the Ur-guru" (guru of gurus) of management. The Economist says he's the "Uber-guru." His unconventional views led Business Week to describe him as business' "best friend and worst nightmare."

Rarely has a person been identified as closely and commandingly with a field as Tom Peters has been with American -- and indeed global -- business management. Tom has distinguished himself by always being ahead of the curve of contemporary thinking. His comments and opinions are sought after and pored over, his books have become professional bibles, and his seminars on business management have become the stuff of legend. Moreover, research released by Siegel & Gale/Roper Starch Worldwide (Report on American Business Executives) ranked Tom Peters as the Number 1 on "Awareness and Credibility of Business Leaders" - his Credibility Index score of 50 was more than twice that of runner-up Bill Gates!

Tom Peters is the author of seven worldwide bestsellers and in November 1999, he will simultaneously introduce the first three of a new series of books on Reinventing Work: The Brand You50, The Project50 and The Professional Service Firm50. Each is built on 50 essential ideas that give the reader a different approach to work and describe hundreds of ways to get ahead in the rapidly changing workplace. Tom calls the books "manifestoes for the coming white collar revolution."

Jessica Sutherland, General Manager of the Institute for International Research's Conference Division in Dubai, says, "We are extremely proud to be bringing Tom Peters to Cairo for the first time. This seminar is essential for senior managers and corporate decision-makers who want to equip themselves with the latest tools and techniques, preparing their organisations for the challenges of the new millennium. Tickets are selling very fast for the event which promises to challenge us all."

For more information and for reservations:

Call IIR's Tom Peters hotline on +971-4-528400
or Contact Patricia Verwey
Event Director, The Institute for International Research
Al Seddiqi Building, Room 209, Khalid bin Walid Street
P.O. Box 21743, Dubai, United Arab Emirates.
Telephone +971-4-512777, Fax +971-4-525849
or visit our website www.iirgulf.com

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