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| Is games industry emphasis shifting to software? |
21/09/2004 Research and Markets announces the addition of this new report entitled "Holiday 2003: Understanding Software Motivators" to its offerings. With large installed platform audiences for next-generation systems, this season marks the shift from hardware to software. Future revenues depend equally on the ability to sell hardware to marginal buyers, and to create high entertainment value for consumers through software. As such, it is crucial for game companies to understand the best way to address software demand now, and through the cycle. This concept report questions why is industry emphasis shifting to software, which factors are important in game software purchase decisions and how can game companies influence consumer purchases this holiday season? For a complete index of this report click on http://www.researchandmarkets.com/reports/53628 About Research and Markets Ltd. Research and Markets Ltd. are Europe's largest resource for market research. R&M distribute thousands of major research publications from the world's leading publishers, consultants and market analysts. R&M provide you with the latest forecasts on international and regional markets, key industries, the top companies, new products and the latest market trends. For additional information on ResearchandMarkets.com, their range of reports or their value-added services, visit their web site at http://www.researchandmarkets.com or mailto:press@researchandmarkets.com |
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