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Hale Irwin, 3-time US Open Champion, Line of Sun Protection Products Debuts.

08/01/2004

Hale Irwin Golf Services, Inc. and Fore Cosmetics, LLC, the Scottsdale, Arizona based cosmetics company, jointly announced today the launch of a line of advanced, high-quality skin care products, branded Hale Irwin Fore Your Skin™. Hale Irwin Fore Your Skin™ will be officially debuted to the golfing industry at booth 11126 at the 2004 PGA Merchandise Show in Orlando beginning January 29th.

Scottsdale, Arizona (PRWEB) January 8, 2004 - Hale Irwin Golf Services, Inc. and Fore Cosmetics, LLC, the Scottsdale, Arizona based cosmetics company, jointly announced today the launch of a line of advanced, high-quality skin care products, branded Hale Irwin Fore Your Skin™.

Hale Irwin, 3-time United States Open Champion, former National Chairman of the American Academy of Dermatology's KNOW Skin Cancer: Cover Up™ campaign, and recipient of their award for Outstanding Commitment To Skin Cancer Awareness said, “The introduction of the Hale Irwin Fore Your Skin™ line of sun protection products is the logical next-step in my commitment to raising awareness of the dangers of unprotected sun exposure.”

Fore Cosmetics LLC developed the Hale Irwin Fore Your Skin™ line on the foundation of promoting sun safety to golfers, who are among those individuals most vulnerable to skin cancer. “We are very excited to be working with Hale,” said David Bleaman, Chief Executive Officer for Fore Cosmetics. “Throughout his illustrious career, both on the PGA and Champions Tour, Hale has recognized the importance of making sunscreen a vital part of his rounds. His advocacy for sun protection, as well as all of his remarkable achievements on the golf course, truly makes him the ideal spokesperson for the use of sunscreen, to both golfers and non-golfers alike.”

Hale Irwin Fore Your Skin™ offers golfing enthusiasts a wide variety of sunscreens and lip therapies, each made with only all-natural ingredients.

Hale Irwin Fore Your Skin™ Sunscreens SPF 18 and SPF 30 are oil-free, water/sweat resistant, and made with certified organically grown aloe. Most important, however, each of their formulas provides golfers with both UVA and UVB protection from those rays emitted from the sun.

Hale Irwin Fore Your Skin™ Lip Therapies are designed to protect and moisturize the golfers' lips, both on and off of the golf course. They are available in five enjoyable scents, including PepParMint™, Pin High Colada™, Grape Shot™, Strawberry Short Game™ and FOREiginal™.

Hale Irwin Fore Your Skin™ will be officially debuted to the golfing industry at booth 11126 at the 2004 PGA Merchandise Show in Orlando beginning January 29th.

For additional information on Hale Irwin Fore Your Skin™, please call (866) 436-FORE, or visit their Web site at www.HIFYS.com

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