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Balanced Scorecard Guru in the Middle East

14/10/1999

DUBAI, UNITED ARAB EMIRATES - October 14, 1999 (Press Release Network):

Internationally acclaimed author, lecturer and performance measurement expert, Robert Kaplan from the Harvard Business School will present his "Balanced Scorecard - Translating Strategy into Action" programme, at the Crowne Plaza Hotel in Dubai on 8th November.

Leading organsations such as; Bahrain Petroleum Co., Pricewaterhouse Coopers, Emirates Bank International Ltd., Union National Bank, Reuters Middle East Ltd, Spinneys, Saudi Aramco, ADCO, MMI, 3M, Coca Cola, Oracle, Bank Muscat Al Ahli Al Omani & Mashreqbank have already signed up for this leading edge seminar.

Kaplan, one of one of the world's foremost management and measurement authorities, will be making his first ever appearance in the Middle East in Dubai, which is part of his exclusive 1999 World Tour organised by the Institute for International Research. He has presented his groundbreaking solutions to over 10,000 executives in over 50 cities around the world.

He originated and designed the 'Balanced Scorecard', which has been hailed by Harvard Business Review as "the most influential management idea in the past 75 years". Forward thinking companies such as Mobil Oil, AT&T, American Express, NCR, Hewlett Packard, Johnson & Johnson have already adopted the Balanced Scorecard approach.

"At Mobil, the Balanced Scorecard has served as an irreplaceable agenda for discussion of business strategies, strengths, weaknesses, and performance. Looking forward, we expect that this framework will drive the organisation to a more intense focus on performing against strategic objectives."
Robert McCool, Executive Vice president, Mobil Oil

He is author of groundbreaking international bestsellers such as 'Balanced Scorecard' which has sold over 100,000 copies in 12 languages. As Michael Hammer commented "A Landmark Achievement". This in itself, shows how Kaplan's ideas and strategies are not only adopted by major organisations in the USA but are applicable to every organisation.

In this exclusive appearance, Kaplan will share his very latest thoughts and experiences on the application and implementation of Balanced Scorecard. He will give a sneak preview of brand new material covered in his new book being published in summer 2000.

Helen Brooks, Marketing Director of the Institute for International Research says " We are extremely proud to present Robert Kaplan in Dubai. It is a unique opportunity for senior managers and corporate decision-makers to discover the latest tools and techniques for preparing their organisation for the challenges now facing the fast-growing Middle East marketplace"

For more information and for reservations, IIR has set up a Robert Kaplan telephone hotline on 971 4 528400.

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