Gambling Directory - Business

The online casino, InterCasino, has been a thought-leader in the online gambling industry since launching its first US dollar currency online casino in 1996. Since then, the brand has successfully localized into seven distinct but related sites, each nationalized for countries from Central America, to Asia, to Europe.

Since the launch of the individual German, French, Spanish and Italian online casino sites sharing the Euro currency software in 1999, Europe has unified to an even greater degree. The InterCasino family of European online casino sites has now responded with their own unification. All InterCasino Euro currency sites have recently been redesigned, sharing common navigation configurations, imagery and branding, while maintaining their credo of providing outstanding graphics, support and software in local language and currency.

The four InterCasino Euro currency versions, localized for Germany, France, Spain and Italy, underwent a six month, customer-led redesign, which has modernized, unified and simplified the experience at each property.

The fresh look of the new online casino sites brings a more inviting user experience and simple-to-navigate structure to each of the properties. “Colour choice, amongst various other factors, was important,” said Nicky Getley, Brand Manager of the InterCasino Euro products. “Consolidation of the language specific Euro products in a manner that would be universally appealing, raise brand awareness and offer online casino players information they need and demand were top priorities. The new sites complement the award winning, ever-evolving software and are immediately recognizable as part of the InterCasino brand.”

The newly launched online casino sites contain more information, in the local languages of the users, regarding software features, ‘live' winner information in the Euro currency casinos and the online casino player benefits available at the European InterCasino sites. “The enhancements drastically improve the player's experience and ensure our Euro currency products establish their position as Europe's choice online casino brand,” adds Ms. Getley.